Loan officers and mortgage brokers need a bio that serves two functions—it should establish the loan officer’s competence with financial matters and all of the paperwork involved, and at the same time, convey a sense of personal interest in the client and a feeling that despite the fact that any mortgage lender has many clients at any given time, he or she will make each client a top priority.
The loan officer’s competence can be established through a listing of education and experience, choosing elements that focus on financial expertise and real estate knowledge and experience if applicable. The more a loan officer’s bio can demonstrate familiarity with the laws, administrative rules, and red tape surrounding the lending process, the more likely he or she is to appeal to the client. The client wants someone else to deal with all the hassle and protect him or her from any unpleasant surprises as the loan approval process runs its course.
Personal interest can and should be stressed through mentioning customer service and people skills possessed by the loan officer, as well as a personal pledge of attention to each client’s needs.
Active instead of passive voice works better for a loan officer bio. As an example, instead of saying, “A large number of loans were originated by Ms. Smith’s office,” try, “Ms. Smith has already put together loan packages for more than 100 clients this year.”
Always end a loan officer professional biography with a call for action—in other words, urge the client to get in touch immediately. The moment they read the bio may be the moment they make their decision; don’t let the opportunity pass by. One of the most basic tenets of marketing is, “Never hesitate to ask for their business.” This is as true when presenting a loan officer’s bio as it is when making a sales call. There’s no time like now to get a new client.
Sample Bio for a Loan Officer
Let ____________________ help you to your new home. A mortgage and loan professional for more than _________ years, ___________________________ has a degree in __________________ and additional training and certification in ____________ and ___________________, giving ___________ the knowledge and experience to help you through the loan process, find the terms that are right for your budget, and make sure all the legalities are competently handled so that the closing goes smoothly and you can take possession of your new property.
Whether you’re a first-time home buyer, looking to trade up, deciding to downsize, or simply wishing for a change, ___________________ can help you before you ever make an offer on a property. ____________ can sit down with you and look over your budget, income and savings, helping you get a clear picture of what type and amount of loan is realistic. There are many factors to consider when getting a home loan; interest rates are only one element of the complete package. _________________ will help you consider all your options so you can concentrate on making the best decision for your needs.
The financial aspects of home buying can be stressful and overwhelming—but they don’t have to be, not with a trained and caring professional like __________ in your corner. Contact __________ today at ____________ and let’s get started making your home-ownership dream come.
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